The Trouble With Software (and what to do about it)


About Ernie Schell

Ernie Schell, Director, Marketing Systems Analysis, a div. of Systems Consulting International, LLC

Background information:

A former Editor of Target Marketing magazine, he was software reviewer for Catalog Age from 1984 to 1992, and is the Founder and President of Industry Publications International, Inc., which produced annual editions of the GUIDE TO CATALOG MANAGEMENT SOFTWARE from 1986 to 2005.

Mr. Schell is a frequent contributor to numerous direct marketing publications and a popular speaker at direct marketing and fulfillment conferences on the subjects of:
  • choosing and using order management and fulfillment software
  • selecting and managing marketing systems
  • database marketing
  • conducting marketing systems audits
A consultant since 1985, he has helped over 200 catalog and direct marketing companies in the US, Canada, the UK, and Australia to:
  • specify, select, and implement customer database management and order-entry and fulfillment solutions
  • create profit-oriented marketing database programs
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