The Trouble With Software (and what to do about it)


Software Has to Start With the User

Posted in General Overview,Programming by Ernie Schell on August 30, 2011

Steve Jobs hit the nail on the head when he resumed his position as CEO of Apple in 1997 when he said, “You’ve got to start with the customer experience and work backwards to the technology, you can’t start with the technology and figure out how you’re going to sell it. In developing a strategy for Apple, we start with the question, ‘What incredible benefits can we give to the customer? Where can we take the customer?’ It’s not sitting down the engineers to figure out what awesome technology we have and how we are going to market that. I remember when we built the first laser printer. We had awesome technology in that box. I remember seeing the first print-out come out of it, and looking at it and thinking, we can sell this, because you don’t have to know anything about what’s in that box to use it. We would just hold up the print-out and say, ‘Do you want this?’ This was 1984, before laser printers were on the market. It was pretty startling. People went ‘Wow! Yes!’ That’s what we have to get back to.”

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